Marchex a mobile advertising analytics company, announced the launch and general availability of Marchex Display and Video Analytics. For the first time, enterprise marketers can measure the impact of display and video advertising campaigns on inbound phone calls to a call center or store. In 2017, phone calls to businesses from smartphones are expected to exceed 100 billion.
Traditional call analytics products measure when consumers click-to-call directly from a display advertisement, which only captures 2% of total inbound phone calls. Marchex Display and Video...Read more