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Big Data Vendor Of The Week

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 As Snapchat continues to grow in users and significance as a marketing tool aimed at the under-35 demographic, brands and the agencies that serve them are seeking more data about how the platform is performing as a marketing outlet. Snaplytics, the SaaS company offering Snapchat marketing insights, today announces it is now providing competitor analysis so brands can research and assess what others are doing on the platform, to help them make strategic decisions regarding their own Snapchat campaigns. Snaplytics is the only company to offer this easy-to-use solution which simply requires companies to plug a brand's user name into a Snaplytics dashboard and then review a range...

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 Datawatch Corporation announced its strategic vision and product roadmap for making “data socialization” a reality for all business users of self-service data preparation. Currently in beta, the next addition to the Monarch family will include all of the self-service data preparation benefits for which the product is highly regarded, and, in a first, add key attributes common to social media platforms. This powerful combination will enable data scientists, business analysts and even novice business users across a company to search for, share and reuse prepared, managed data to achieve true enterprise collaboration and agility, resulting in better and faster business decisions.

 

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AdMaster

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AdMaster recently launched "People-based Measurement Solution (PMS)" in collaboration with Tencent Social Ads (TSA), a big step forward to realize precision marketing in today's big data era.The People-based Measurement Solution is powered by Tencent's more than 800 million active user accounts and AdMaster's accumulated advertising measurement data in the past 10 years driven by cutting-edge data technology.

This deep collaboration on data by the two sides will enable a precise measurement of ads campaign's full digital audience across computers, tablets and smartphones with key metrics including gross rating points (GRPs), unique audience, reach, frequency...

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 Brandwatch, the leading enterprise social intelligence company, launched Brandwatch Audiences, a sophisticated new influence and audience analytics product powered by the largest independent influencer database of its kind.

Audiences allows marketers to instantly surface insights which helps them plan highly targeted campaigns and discover real-time marketing opportunities specific to their target customer segments. Users can build custom audiences from scratch, discover the influencers within them, and study the content they are sharing in seconds.

“Brandwatch Audiences helped me to quickly identify and understand...

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