Cloverleaf, a retail technology company for the modern brick-and-mortar marketer and merchandiser, announced shelfPoint, the industry’s first dynamic shelf solution with built-in emotional artificial intelligence (Emotion AI) capabilities. With shelfPoint, brands and retailers can now capture customer engagement and sentiment data at the moment of purchase decision — something previously unavailable in physical retail stores.
Despite the rise of online shopping in recent years, Forrester* predicts that 88% of purchases in 2017 will still be made in physical stores. Yet, retailers lack the in-the-moment tools necessary to captivate shoppers and gain insights that leads to sales uplift. While advancements in e-commerce analytics have upleveled marketers’ understanding of consumer behaviors, brands and...Read more